Moonlight. This is what my web site used to look like. The cool sober scheme and the title picture were supposed to fit the catharsis theme. However, it also left a somewhat depressive gothic aftertaste that was reinforced by the cross emblems. That's why I replaced it with the current Flame theme.
Cantilena.
This is the personal web site of a friend of mine, who performs as a
professional singer and flutist. The graphical design is by me, the
actual HTML implementation by Patrick Moor. The logo is meant to
represent a musical note as well as the initial of the singer's name.
These arrangements were intended to be used as both hand-out flyers
and posters for a concert of Dvorak's Requiem in 2002 by the Academic Choir of Zürich,
where I've been singing for several semesters. The designs are presented
in the chronological sequence of their evolution, the last one being the
final candidate.
As it turned out, it didn't make it to
the actual poster, since another
choir member's design eventually prevailed. Meanwhile, I am happy about
this outcome, seeing as my submission was woefully inadequate in many
ways. Anyway, the competition
taught me a few valuable lessons about poster design. For instance,
I had placed way too much focus on personal aesthetics, thereby
neglecting the important
roles of a poster: To stick out, to deliver its message, and to be
remembered. In retrospect, the stuff just looks downright naïve.
I'll do better next year.
Tombstone: My first draft.
The cross theme is very dominant in Dvorak's Requiem, so I figured
it would make a good background. Luckily, someone made me realize how much
it looked and felt like a tombstone. It probably would have scared
away even our most regular listeners. ;-)
Cerulean Bar: A lighter
take on the cross theme, much more useable than the Tombstone, making use
of my Jovian font. However, the rectangular design and archaic typeface didn't represent our young choir accurately.
Vertical Humana: Though
the most important words Dvorak and Requiem were very large, they didn't
immediately spring to the eye due to their place within the background, and
their vertical arrangement made it harder for the eye to parse. Bad
idea.
Ascension:
A bit too verbose... and the ascending figure wrongly implied
some religious intentions. At least I could salvage it for the design
of this web site. For the record, neither I nor the choir are not affiliated
with a church or sect. ;-) The gradient background and detached text layer still make it look very amateurish.
Flame:
The final candidate,
composed at the very last day before the deadline... and it
shows. =( In several ways, it's probably the least
professional layout of this project, reminiscent of a child's five
minute job in PowerPoint. First of all, the font (Humana Bold) is badly
legible and looks messy from a distance. While it does convey
the intended feeling of warm calming homeliness, it also suggested
misleading
feelings of intimacy or spirituality. Furthermore, it was neither
eyecatching
nor intriguing or particularly memorable. Finally, the information
was presented in an unhierarchized and unremarkable way, making far too
little use of the wide range of text sizes usable.
© 2005 by Christian Thalmann